Microsoft GTM Services
Operator-led co-sell advisory
Your sellers already know how to close. They are just not getting at-bats from Microsoft. I install the system that gets Azure AEs, SSPs, and ATSs sourcing qualified pipeline into your firm, consistently.
$70M personally sold alongside Microsoft field teams. Now a productized playbook for Microsoft partner IT services firms.
My story
In 2018, Matt Barron landed his dream role in enterprise sales at a top-5 Microsoft partner. Three weeks later, his only sales counterpart quit and the office P&L landed on a brand-new seller with no IT consulting background.
Cold calls flopped. Cold emails died in spam. Traditional outbound was not enough, so he made Microsoft the first client before there were clients to win. That meant hunting down partner managers, learning ECIF funding, building cadence with Azure sellers, and treating AEs, SSPs, and ATSs like the buying committee.
Within two years, Microsoft reps were creating pipeline for him. Nine years and $70M later, that motion became a repeatable operating system Matt still runs today as VP of Revenue & Growth at Echelix.
Why work with me
What you will see in 90 days
Who this is for
Who this is not for
How it works
All plans renew monthly via Stripe and can be changed with 30 days notice.
Subscription tier
$2,700/mo
Most selected
$5,800/mo
Subscription tier
$12,500/mo
Common objection
This plugs into existing rhythms: weekly pipeline calls, current 1:1s with partner managers, and the outreach already happening. Expect roughly two hours of seller time each week.
Common objection
Most support in the market is theory or certification prep. This is operator-run and tied directly to meetings, opportunities, and wins.
FAQs
Most clients see meaningful movement within 90 days, though teams with no prior Microsoft co-sell experience may need longer.
Matt ghostwrites in your executive voice, your team approves, and all IP stays with the client.
Yes. Each tier includes Pro seats, with additional seats available a la carte.
Great. The work plugs into that person’s process with better assets, seller-facing communication, and pursuit support.
No. This is a flat monthly fee so incentives stay clear and budgets stay predictable.
Yes. Plans are month to month with 30 days notice for changes.
Interest form
Prefer to raise your hand over email first? This opens a draft email with your details prefilled.
Co-Sell Buddy
Co-Sell Buddy is the command center for managing accounts, Microsoft relationships, and missed follow-ups. It supports the same motion this advisory program is designed to build.