Barron TechBuilt for pipeline and ownershipMicrosoft GTM services
I help Microsoft partner services firms turn seller relationships into a consistent co-sell motion.
$70M personally sold alongside Microsoft field teams.
Sharpen the offer and connect it to the right Microsoft field teams.
Prepare seller-facing assets and targeted outreach.
Support live pursuits and build a repeatable follow-through rhythm.
In 2018 I landed what felt like my dream role in enterprise sales at a top-5 Microsoft partner. Three weeks later, my only sales counterpart quit and the office P&L landed on me, a brand-new seller with no IT consulting background.
Cold calls flopped. Cold emails died in spam. So I stopped treating Microsoft like a logo on a slide and started treating Microsoft like the first client I had to win. That meant finding partner managers, learning ECIF, building cadence with Azure sellers, and figuring out what actually got reps to care.
Within 2 years Microsoft reps were creating pipeline for me. 9 years and $70M later, that motion is still the core of how I think about this work. I run it today as VP of Revenue & Growth at Echelix, and I use the same operating system with clients here.
Monthly advisory
Every plan includes the Co-Sell Operating System. All plans renew monthly via Stripe and can be changed with 30 days notice.
Monthly plan
For a focused initial co-sell motion.
$2,700/mo
Most selected
For teams running multiple active pursuits.
$5,800/mo
Monthly plan
For teams needing the broadest ongoing support.
$12,500/mo
Co-Sell Buddy / Available now
The workspace behind the Microsoft GTM work.
Use account heatmaps to identify traction and relationship gaps.
Tie seller targeting and outreach to real account context.
Keep campaign assignments and daily execution in one workspace.
Most clients see meaningful movement within 90 days, though teams with no prior Microsoft co-sell experience may need longer.
Matt ghostwrites in your executive voice, your team approves, and all IP stays with the client.
Yes. Each tier includes Pro seats, with additional seats available a la carte.
Great. The work plugs into that person’s process with better assets, seller-facing communication, and pursuit support.
No. This is a flat monthly fee so incentives stay clear and budgets stay predictable.
Yes. Plans are month to month with 30 days notice for changes.
This plugs into existing rhythms: weekly pipeline calls, current 1:1s with partner managers, and the outreach already happening. Expect roughly two hours of seller time each week.
Most support in the market is theory or certification prep. This is operator-run and tied directly to meetings, opportunities, and wins.
Tell me about your team
Share what you are trying to improve and I will follow up by email.