Partner-Led Growth vs. Direct Sales: Key Differences
Compare control, cost, speed, and scale between direct sales and partner-led growth to choose the right GTM motion.
Page 3 of 23
Corporate to Consultant: A Step-by-Step Income Plan
Build a repeatable side consulting income in 12 weeks with one clear offer, fixed-fee pricing, warm outreach, and repeatable delivery.
B2B Consulting Income: How to Start While Employed
Start B2B consulting while employed: pick one skill, offer a fixed-scope project, set a clear price, and sell to warm contacts.
Microsoft Co-Sell: 7 Steps to Close More Partner Deals
7 steps to close Microsoft co-sell deals: target Azure-active accounts, give sellers a clear ask, prove consumption, and run tight follow-up.
7 Ways to Build Repeatable B2B Consulting Revenue
Turn one-off projects into steady monthly revenue with fixed offers: $5K diagnostics, $10–15K retainers, ABP and Microsoft co-sell.
Microsoft Partner Go-to-Market: A Practical Checklist
Make Microsoft co-sell work: narrow offers, seller-ready assets, mapped contacts, and weekly pipeline reviews.
Income Durability: What It Means and How to Track It
Income durability is about structure—track seven monthly metrics to spot your weakest income source and strengthen your financial resilience.
5 Signs Your Partner Sales Engine Needs Fixing
Spot five partner sales problems—uneven referrals, weak seller engagement, unclear ownership, missed funding, and poor campaign conversion.
Co-Sell vs. Referral: Which Model Fits Your Firm
Referrals are low-effort for early pipeline; co-sell needs coordination but delivers repeatable, seller-backed enterprise deals.
The short line between client's mouth and what ships
here's what I mean
nobody knows what they're doing (and that's the point)
I spent years deferring to authority. Most of them were just making it up.