Barron Tech

Microsoft GTM help. Solo business help. And the apps I'm building around both.

I help Microsoft-focused firms get more out of the partner motion, and I help ambitious people build ownership outside the 9 to 5. Same bias across both: simple systems, better inputs, and work that actually moves something.

Two paths

Pick what you're here for.

One side is Microsoft GTM work. The other side is the solo business side of what I am building and learning in real time.

For firms that need more Microsoft pipeline

MSFT GTM Services

I help Microsoft-focused services firms get in front of the right sellers, tighten the message, and turn co-sell into a repeatable motion.

Matt Barron at a Microsoft event
  • $70M co-sold alongside Microsoft field teams
  • Built for teams with sellers, delivery, and real pipeline responsibility
  • Backed by the same motion behind Co-Sell Buddy

For people building outside the 9 to 5

Solo Biz Help

I write and think about how to use your current role to build income you own, create more time, and build tools and assets that increase your leverage.

Matt Barron portrait
  • Built around family, not fake hustle
  • Practical strategy for services, products, and positioning
  • Economic Resilience OS is the app I am building on this side

Apps

I am building software on both sides of this.

Co-Sell Buddy comes out of the Microsoft GTM work. Economic Resilience OS comes out of the solo business side: how to build more durability, leverage, and optionality while you are still in the middle of real life.

Co-Sell Buddy

The app behind the Microsoft GTM work.

Co-Sell Buddy is the app tied to this work. I built it from the same consulting workflow: seller targeting, account heatmaps, campaign assignments, outreach prep, and daily follow-through.

Co-Sell Buddy heatmap view showing account traction and Microsoft relationship progress
  • Shared workspace for campaigns, recommendations, and execution
  • Grounded outreach built from real account, contact, and campaign context
  • One place to track the work after the meeting instead of losing it across tools

Economic Resilience OS

The app behind the solo business side.

This is the solo-side app I am building. It starts with an Economic Resilience Snapshot, then helps you track income durability, automation exposure, leverage, and optionality over a 12-week cycle.

Economic Resilience OS homepage screenshot
  • Create a snapshot based on your role, income, AI usage, and available time
  • Turn the snapshot into weekly check-ins instead of another one-time insight
  • Build toward more leverage and optionality with a clearer operating rhythm